Taj Mahotsava, the 10-day annual festival at Shilpgram near the Taj Mahal will begin Feb 18, promising a cultural extravaganza featuring international artistes.
The theme for this year will be Vasudhaiv Kutumbakam (one world one family). It will be a grand festival of dance, drama, fun and exposition of local arts and handicrafts, said Divisional Commissioner SR Meena.
The festival organising committee has decided to institute the Taj Ratna award to be conferred on eminent artistes.
A British band and a Russian ballet troupe, in addition to a large number of Bollywood artistes will be the main attractions.
A new website, www.tajmahotsava.in, is also being launched to keep people informed about the festival.
District authorities are using the opportunity to spread awareness in the city about the positive aspects of tourism.
District Magistrate of Agra Mukesh Meshram said efforts were being made to "school" auto drivers and to impart politeness among those from service industry who interact directly with the tourists.
"The city's image must change for the better," added Meshram.