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Taking the music route to reach voters

india Updated: Apr 21, 2009 15:32 IST
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In this election season, it seems the way to a voter’s heart is through music.

From political parties and candidates trying to canvass for votes to the election panel seeking to inspire more youths to exercise their franchise -- everyone is banking on popular songs to drive their message home.

The “Pappu Can’t Vote” campaign launched by the Chief Electoral Office of Delhi, based on a song from youth cult movie ‘Jaane Tu..´ was a huge hit during the last assembly elections and this time, it has zeroed in on another Bollywood hit “Dance pe Chance Mar Le” from “Rab Ne Bana Di Jodi”.

‘Pappu Vote Dal Le´ will be a hit too, CEO Satbir Silas Bedi hopes.

“We hope the campaign will hit the right chord this time too as we don’t want to give people philosophical and didactic lectures to goad them into voting. This campaign is easy to eyes and ears and we are sure it will achieve its purpose,” Bedi said.

For political parties too, songs and music are key tools to reach out to people.

The Congress campaign song ‘Jai Ho´, a parody of the Oscar-winning A R Rahman tune, is everywhere -- from its ad clips on television to the caller tunes of party workers.

Not to be left behind, BJP has come out with a parody of the parody -- ‘Bhai ho´.

The BJP has also released the 'desh raag' ad film, in which the song has been rendered by renowned singer Roop Kumar Rathore, apart from a couple of other songs which revolves around the "failures of UPA government".

Apart from Bollywood, folk tunes are the other attraction in the campaign trail, be it the Bhojpuri music in RJD chief Lalu Prasad's poll meetings or the folk-based songs composed by NCP workers in Maharashtra. The Shiv Sena has also released a campaign song composed and sung by Avdhoot Gupte.

The CPI(M) has a long tradition of using songs in its campaign, but this time its opponents in West Bengal are more in news for walking on the music street.

The Trinamool Congress nominee from Jadavpur in Kolkata, Kabir Suman, is widely regarded a pioneer of the new age music in Bengal and the guitar-carrying candidate is breaking into his hit numbers like 'haal chhero na bandhu' (don't give up, my friend) quite often in his campaign trail.

The Congress candidate from Jalpaiguri Sukhabilash Barma is performing traditional 'Bhawaiya' folk songs at his election rallies.

The CPI(M) too has posted a number of campaign songs in its poll website www.Votecpim.Org. While 'Mehangi Roti Sasti Jaan' is an appeal to its traditional voter base, 'Vikalp Naya Lao Is Bar' reflects its hope for a third alternative at the Centre.

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