Tata Agrico ties with Godrej Agrovet
None | , Kolkata
Press Trust of India Apr 14, 2006 05:49 PM IST
Tata Steel agri division, Tata Agrico, has entered into a business venture with Godrej Agrovet Ltd to strengthen its rural retailing.
Tata Steel agri division, Tata Agrico, has entered into a business venture with Godrej Agrovet Ltd to strengthen its rural retailing.
Under the tie-up, Tata Agrico would market products like shovels, crowbars, hammers and sickles through Godrej's 22 rural outlets -- Aadhar -- across the country.
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The objective of the business venture was to reach out to the farmer community with its wide variety of products in rural areas, Tata Agrico said in a release on Friday.
The company would conduct demonstrations at Aadhar outlets for farmers and try to make products more user-friendly with their inputs.
Tata Agrico hoped to reach a larger rural market through Godrej Agrovet outlets.
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