Tata Chemicals rebrands subsidiaries
Tata Chemicals on Friday said it is rebranding its subsidiaries in the UK, the US and Kenya under the Tata Chemicals corporate brand to create a common global identity.india Updated: Apr 01, 2011 22:10 IST
Tata Chemicals on Friday said it is rebranding its subsidiaries in the UK, the US and Kenya under the Tata Chemicals corporate brand to create a common global identity.
“This transition demonstrates Tata Chemicals’ intention to build a strong and sustainable global Tata Chemicals brand,” Tata Chemicals MD R Mukundan said in a statement.
As a result of the rebranding, General Chemicals Industrial Products Inc will be known as Tata Chemicals North America Inc, General Chemicals (Soda Ash) Partners as Tata Chemicals (Soda Ash) Partners and Brunner Mond (UK) Ltd as Tata Chemicals Europe Ltd. Kenya-based Magadi Soda Company Ltd will now be known as Tata Chemicals Magadi Ltd, while Brunner Mond SA (Pty) Ltd will be known as Tata Chemicals South Africa Pty Ltd.
“This signals an important milestone in the evolution of the Tata Chemicals brand, where close to 40% of the current consolidated revenues come from outside India,” Mukundan said.