Tata Sky Ltd, an 80:20 joint venture between the Tata group and STAR, Tuesday launched its satellite pay TV service in around 300 Indian cities to bring DVD-quality visuals and sound to subscribers' homes.
"This service will revolutionise TV viewing in India with pristine quality, choice, convenience and control," said Vikram Kaushik, managing director and chief executive of Tata Sky.
"This is a mass market service and we will abide every law promulgated by the information and broadcasting ministry," Kaushik told IANS on the sidelines of a press conference here to launch the service.
The service - offering 55 channels such as Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National Geographic, Eenadu, TV Today and Asianet - has been priced at Rs.2,999 for the hardware and a monthly subscription of Rs.200.
Tata Sky has set up wide distribution network to retail its hardware and prepaid recharge vouchers in the country for which it also has a tie-up with LG, ITC e-choupal and Indian Oil Corp.
"I know we are late in the market but we have brought in cutting-edge technology which is incomparable," Kaushik said, referring to the fierce competition among the service providers.