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'Techbooks has many opportunities for freshers'

india Updated: Jul 19, 2006 21:23 IST
Highlight Story

Techbooks is one of the leading KPOs (Knowledge Process Outsourcing) in India. Founded in USA in early 1988, Techbooks today services world renowned publishing houses such as Cambridge University Press, Blackwell, Hall, Pearson and Tata Mc Graw Hill in providing electronic content services and solutions. The acquisition of Pune-based Maximize Learning in 2005, added another feather in its cap. Ranjit Singh CEO, Techbooks shares more details on the organisation and the KPO industry in India.


India seems to be emerging as the new hub for publishing off shoring? Could you acquaint us with the genesis of the emerging interest?
Techbooks has been capitalising on the "India Advantage" since the early 1990's. It means utilising the highly skilled, English speaking workforce. The skill set required for success in this industry is a perfect match for the workforce in India like their command over linguistic skills.

What are the services that come under KPO? Which are the areas or services India is making a mark in?
Publishing is one of the largest industries that require KPO services. However, other areas such as medical transcription, litigation support, and engineering are  experienced growth as well.

Techbooks is one of the leading names in the KPO circuit. Would you like sharing with us some of your achievements? Any bad phases that it went through? If yes, how did you tide over it?
One of our biggest strengths is our ability to combine innovative technology and expertise to achieve optimal results for our customers.

Additionally, Techbooks has been a pioneer in XML workflows and we integrate this proven technology with our years of experience in this industry to deliver the best possible product . Through this we have experienced tremendous growth and we will continue to do so for the  future.                                                         

We experienced some slow growth several years back, but with some internal adjustments and a rejuvenated effort in our sales process, the company has perform

ed beyond expectations.

What are the qualifications sought for in an ideal KPO employee?
Educated in terms of a degree and sometimes a higher degree. Training in specific skills, technologically or administratively. The candidate should have good command over English and also possess strong work ethics.

Does Techbooks have training modules for its employees?
Yes, we do. We utilise our in-house capabilities to put training programs together. Since we acquired Pune-based Maximize Learning (a provider of advanced e-learning solutions) we have been responding to the rapidly growing demand for e-learning and leveraging these resources to train our employees better.

In recent times, we've been using our e-learning tools to further the knowledge base of our project managers in our Educational Publishing Group.

The employees in both the US and India take advantage of the same training resources through a customised e-learning programme.

Given that some of the services require special knowledge on medicine and technology, do freshers (without these specialisations) stand a chance?
Yes, they do. We have many opportunities for freshers , even if they have a basic level of education. And, we provide training to them based on the needs of the company and/or our customers.

Data privacy seems to be a big question mark in India, (leakage of secret information) is there a scrutiny system in place vis-à-vis the publishing off shoring industry? 
Security is of paramount importance at Techbooks, We take this issue very seriously. Our security measures are modelled after some of the highest standards obtainable.

In some cases, a customer will have a need for special levels of security and we accommodate those requirements by creating a secure facility for that project within our own existing security structure.

Which other countries India is competing with in the KPO arena?
India is really a leader in the KPO arena but we do face competition in someway from Philippines.

What shortcomings do you think India need to attend to beat its competitors?
Perhaps the biggest challenge India faces is keeping pace with the rapid growth of the KPO market coupled with the strong competition between companies to hire and retain the best employees.

What are the upcoming projects of Techbooks?
Our overall goal is to provide a more robust set of content services to our customers.

Particularly in e-learning services, which are a rapidly growing segment in outsourcing, with broad application in the corporate, government and education markets.

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