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Teen's sombre design an instant cyber hit

A Hong Kong design student's poignant tribute to Apple founder Steve Jobs became an Internet hit on Thursday with its minimalist, touching symbolism and brought a job offer and a flood of commemorative merchandise using his design.

india Updated: Oct 07, 2011 01:52 IST
Hong-Kong-design-student-Jonathan-Mak-poses-with-a-symbol-he-designed-as-a-tribute-to-Apple-founder-Steve-Jobs-The-logo-became-an-internet-hit-with-its-minimalist-touching-symbolism-and-brought-a-job-offer-and-a-flood-of-commemorative-merchandise-using-his-design
Hong-Kong-design-student-Jonathan-Mak-poses-with-a-symbol-he-designed-as-a-tribute-to-Apple-founder-Steve-Jobs-The-logo-became-an-internet-hit-with-its-minimalist-touching-symbolism-and-brought-a-job-offer-and-a-flood-of-commemorative-merchandise-using-his-design

A Hong Kong design student's poignant tribute to Apple founder Steve Jobs became an Internet hit on Thursday with its minimalist, touching symbolism and brought a job offer and a flood of commemorative merchandise using his design.

Nineteen-year-old Jonathan Mak, a student at Hong Kong's Polytechnic University School of Design, came up with the idea of incorporating Steve Jobs' silhouette into the bite of the Apple logo, symbolising both Jobs' departure and lingering presence at the core of the company.

The design spread like wildfire in cyberspace, drawing hundreds of thousands of posts, and even commemorative caps and T-shirts peddled on eBay featuring his design.

The logo was even used as the twitter profile picture for Hollywood actor Ashton Kutcher.

"It's been a crazy day for me," said Mak. "I'm both excited and terrified."

Mak said he had received a job offer because of the design.

"I really am speechless," he said in a Twitter post.

Mak, who first created the logo after Jobs' stepped down as Apple's head in August, said it hadn't made much of a splash until he reposted it on Thursday.

"Originally, I was going to put a black modified logo against a white background," he said. "It just didn't feel sombre enough. I just wanted it to be a very quiet commemoration. It's just this quiet realisation that Apple is now missing a piece. It's just kind of implying his absence."