That old scam, designations | india | Hindustan Times
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That old scam, designations

india Updated: Dec 23, 2007 20:35 IST

If you decline an offer that tags you as the Chief Fun Officer, it now seems that you stand to lose. Corporates in India are engaging in elaborate wordplay to motivate employees by creating over-the-top designations to keep them happy. So, increasingly, it is the designation that is becoming the tool for motivation. As a result, that PYT in the front office is no longer a ‘receptionist’. He (changing times, reader: the metrosexual man is also pretty) is now a Chief Impression Officer.

Now what does that signify? That boring jobs are attracting pretty dumb things who know no better than to fall for semantics? Or that a dull task can be transformed into the hottest pastime simply by spin? Much as we’re being told the latter, we are allowed our quota of scepticism. The new designation tag sounds to us rather tactical. One would rapidly tire of being a Loss Prevention Manager as opposed to a Security Officer. At the same time, such job-profile titles can be stressful. Imagine the kid operating the elevator always being reminded that he is the Vertical Transport Operator.

Ah, but how would we know? We’re only editorial writers. Now how does Crafty Opinionated Oddballs sound?