The bubble’s burst | india | Hindustan Times
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The bubble’s burst

Chewing gum, reviled and revered in equal measure for its qualities of steadfastness and ability to stick to stuff through spit and skin, is soon going to lose its raison d’être.

india Updated: Sep 17, 2007 00:13 IST

It won’t stick and so, things will never be the same again. Chewing gum, reviled and revered in equal measure for its qualities of steadfastness and ability to stick to stuff through spit and skin, is soon going to lose its raison d’être. For a University of Bristol research project has polymered its way into discovering chewing gum that can be removed easily from surfaces. The new technology, a ‘resinal’ breakthrough of sorts, has led to the creation of Clean Gum, which has been tested for its ‘removal’ properties. Adopting true 21st century norms, the Clean Gum or Revolymer is easily degradable, fickle and prone to change position.

While scientists must have been inspired by the cost to nations engaged in trying to remove gum from surfaces like pavements and hair, chewing gum is more a matter of a 100-year-old philosophy that can be difficult to Wrigley out of. After all, how the tasteless bit of gum-cud is disposed of gives away a person’s cool quotient, mental state of being, attitude to the ‘clean surfaces campaign’ and, of course, propensity for making trouble. If that’s stretching it, it’s part of the gum culture. But all that is set to change. Will all gum manufacturers go the green clean way? We hope not, for traditions that began in 1870 with a chicle-substance surely cannot be got rid of so easily?

Alas, they made it sound like science, “The basis of our technology is to add an amphiphilic polymer to a modified chewing gum formulation which alters the interfacial properties of the discarded gum cuds...” But we think they’re just bubble-busters. And we’ll stick to that position.