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The challenges and rewards

india Updated: Nov 10, 2006 15:30 IST
Highlight Story

THE INDIAN Institute of Management’s annual event for B-schools ‘SBI-IRIS-06’ began with six games lined up for the inaugural day on Thursday.

The first event ‘Cognizant Entrepid’ was based on building an empire in a simulated digital environment. The key to success is to be equally good in all business disciplines. The participants were asked to tailor their dreams around information technology and business processes. The entries are assessed on their feasibility study, requirement analysis, design, development, testing, user acceptance and implementation.

The finals will require the teams to gain maximum market share and profitability amongst the competitive teams in a simulated environment.

The second game was a paper presentation contest ‘Papyrus’ igniting discussion and debate upon business issues across two functional areas of finance and IT. Distinguished members from both industry and academia will judge the papers. The winners will receive prize money of Rs 15,000.

The third game ‘Ramco Cerebrate Strategy’ checks industry knowledge and experience, power of reasoning and deliberation of participants. Four teams short-listed on the basis of their online paper presentation presented the same before the judges.

The winners will receive prize money of Rs 15,000, while the runner-ups get Rs 8,000. The fourth game ‘Factorize’ checks the participants fundamentals of Operations Management and take real time decisions to outsmart their competitors by producing things at lower cost. The elimination round consists of a quiz.

The fifth game ‘Marksman’ is touted as the ultimate marketing strategy game. All aspects of the participants marketing knowledge including, product, sales force distribution, advertising, price, simulating 20 years of the Indian economy would get tested.

The sixth game ‘NCDEX-Insuris’ – a one of its kind game across all B-Schools - is unique in providing real time events and challenges to participants. The teams ply role of life insurance companies who have to open branches, formulate underwriting guidelines, decide the media mix, choose agents, fix commissions, invest surplus funds, decide premium, accept risks and manage claims all while following IRDA regulations.

The winners will receive prize money of Rs 15,000, while the runner-ups get Rs 8,000.

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