Mumbai will soon get its very own planeteers inspired by characters from the popular Cartoon Network show
. Their mission: to create awareness about earth’s depleting natural resources and bring to light the city’s eco problems. To achieve this, the Rotaract Club of Bombay Film City (RCBF) has launched an environmental awareness programme with cartoon hero Captain Planet as their mascot. Called Project Captain Planet, the initiative will target students from various schools across the city.
“Both kids and adults are fond of Captain Planet and put his precious advice to practice. We too believe that every person is a hero in his own way and are taking small steps towards change,” says Divya Pardeshi, director of public relations and marketing for the year. RCBF will spread awareness with the help of seminars, videos and plays among other media.
Project Captain Planet will also include sessions on environment degradation and how to curb it, poster making competitions and other activities. The final phase of the project will be a massive tree plantation drive undertaken by club members along with students from numerous schools. Talks regarding the project are currently on with the BMC, and RCBF has already bought soil, containers and seeds in bulk from local nurseries.
As part of this project, RCBF will visit also HM Nanavati High School in Parle East on Wednesday. Students at the school will be encouraged to put forth their views on ecology through a poster-making competition. The topic for the event is ‘I am a Planeteer’.
Friends of Earth
The students will also be given a chance to participate in a ‘Plant a Friend’ drive where they sow one seed each and nurture the sapling at their homes for three months. They will then plant the same sapling at designated venues across Mumbai where trees are needed.
Pardeshi says, “Our primary focus are the tree plantation drives, as kids need to understand the importance of trees and that they are diminishing at alarming rates.”
RBCF will cover four schools this month and plans to cover at least 10 schools by February, 2011. Adds Pardeshi, “We also plan to take the students for a visit to the sewage plant in Versova to show them how sewage disposal functions. This aims to promote the thought that they shouldn’t be littering.”