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Theme shopping in city

india Updated: Nov 20, 2011 15:59 IST
Serena Menon
Serena Menon
Hindustan Times
Highlight Story

Walking into one big store that sells everything you need doesn’t seem like the cool thing to do anymore. And the increasing number of city stores that are dedicated to selling items associated with one specific theme only justifies that.

One such store, the latest addition to this growing list, specialises in bouquets made from fresh fruits — some dipped in flavours like dark or white chocolate, coconut and butterscotch. “We coat the fruits with Belgian chocolate,” says Ishna Batra, director of Edible Arrangements, adding that she recently readied a big package for Yash Raj Studios in Andheri. “This is the only outlet of the international franchise in India and we have been getting quite a few orders.” However, the service doesn’t come cheap. The most expensive arrangement available at this boutique costs about Rs 10,000. Smaller packages start at a cost of approximately Rs 650.

Another such themed brand called Wasted Fish that made its way into the online market a few months ago, has recently opened a store in Bandra, dedicated to bar products and drinking games. “India isn’t prepared to buy things online, so we opened a shop. My partner and I travel a lot and we realised India doesn’t have places that are one-stop-shops for certain things. That’s why we decided to dedicate this store with bar products,” says Imran Rizvi, co-owner of the Wasted Fish store that stocks funky wine glasses, straws, ashtrays and even special drinking slot machines, which he informs is probably the most expensive item (Rs 3,200) at his store.

But it isn’t all fun and games when it comes the specialty hubs like these. For instance, the most expensive product at Mach 9, The Pilot Shop, situated in the Hub Mall, in Goregaon costs a whopping Rs 12 lakh. “That’s the GPS which is installed in an aircraft. We also have stuff for Rs 30,” smiles Rashmi Patil, the owner of the four-month-old store that stocks everything associated with flying — airplane models, tags, software, flight accessories, uniforms and maps among others.


The list doesn’t stop there. Recently, ad-man Prahlad Kakkar also ventured into this select market with his first-of-a-kind dive store, Lacadives and The Life Aquatic. Other such stores include a scrapbook and frame-making shop Kreative Keepsakes, in Colaba and M n J Services, in Fort, for quirky court humour fix. “I guess, gone are the days when you went to walk into one big store for everything. You’d rather want variety in one specific requirement, in a small shop,” smiles Rizvi.

Specialty stores:
* Edible Arrangements, Juhu: Fruit bouquets/ arrangements
* Wasted Fish, Bandra: Bar material/ drinking games
* Mach9 The Pilot Shop, Colaba: Aviation products
* Kreating Keepsakes, Colaba: Scrapbooks and photo frames
* M n J services, Fort: Court, law humour store
* Lacadives and The Life Aquatic: Diving store by Prahlad Kakkar