Websites are competing close to TV channels in covering the gamut of topics related to the wedding of the UK's Prince William and Kate Middleton.
"Weddings have always been big in India. This one being the wedding of the decade, there is a lot of hype and interest around it," said Sanjay Trehan, head, MSN India.
"But since the royal wedding is on a Friday afternoon, most people will be at work and won't be able to watch it on TV during office hours," said Trehan.
The website got a million page views within a week of launching its micro-site on the wedding. It expects over hundreds of thousands of hits from India alone during the live screening.
"I will be at office while the wedding is on, so I will see it on a website," said a private company employee. "It's impossible to watch TV in office for hours on, so online is the best alternative," said Anchal Kumar, another private firm employee, who's excited about seeing Kate Middelton's wedding attire.
Gurgaon girls are definitely excited. "Kate and William look so much in love. It is like a fairy tale coming true. I want to hear their vows carefully and take inspiration from them," said Anjali Monga, 22, a student. She plans to watch the wedding in her laptop during class.
Most websites covering the wedding are also conducting polls and displaying various graphs, indicating aspects of the wedding. This makes the experience more interactive.
"We will have polls so that people can give their opinion on the wedding. These results will be shown in real time," said Trehan.
"The video quality on most websites are good, giving an almost similar experience to TV," said Rohit Pandey, a software engineer. These websites will definitely enjoy a rush of traffic, thanks to the wedding in the UK.