THE THIRD showroom of Nayan Optx was inaugurated at Mangal City Mall on Sunday. Vishandas Purasnani of Nayan Optx told reporters on he occasion that with increasing range of choices for customers and expansion of the City, presence in malls had became important. Ramesh Purasnani said that showrooms should reach out to the customers these days.
The new showroom at Mangal City mall has products like multi-branded sunglasses, glasses, frames, contact lenses and eye gear. There are around 22 brands of sunglasses including Ray Ban, Mont Blanc, Tommy Hilfiger, D&G, Luxottica, Nike, Roberto Cavalli and Lacoste.
Vishandas Purasnani said that the availability of sunglasses at every second store in the malls reduced their sales (in this segment) by 10-15 per cent. In a bid to attract customers, every shopkeeper offers heavy discounts and new schemes today, he said. ‘‘This was another reason that motivated us to open this store,’’ said Vishandas. Ramesh Purasnani said that the emphasis at this showroom will be on quality oriented services and customer satisfaction.
About 80 per cent of the customer base here belongs to the age group 18-35 years. The stock at Nayan Optx is updated according to the choice of customers. Additional services here include doorstep service (of eye test) for aged and physically challenged persons. Nayan Optx has presence in the City since past 40 years with first two showrooms at Kothari Market and Bansi Trade Centre.