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Three Indian-origin persons named in Vanity Fair's list

Three Indian-origin persons, including Foursquare's Naveen Selvadurai, have been named in Vanity Fair's 'Next Establishment 2010' list that features young "empire builders" poised to become the next top moguls.

india Updated: Oct 03, 2010 13:14 IST

Three Indian-origin persons, including Foursquare's Naveen Selvadurai, have been named in Vanity Fair's 'Next Establishment 2010' list that features young "empire builders" poised to become the next top moguls.

The list features music and culture website 'Desi Hits' co-founder Anjula Acharia Bath and founder and CEO of 'Bloom Energy' K R Sridhar. All three are new entries on the list.

The magazine said the 39 people listed in 'Next Establishment 2010' "are doing some empire building of their own—be it through iPhone apps, web retailing, fashion, entertainment, or environmental causes".

"Judging by their early achievements, it may not be long before they find their way onto the New Establishment," which is Vanity Fair's list of 100 most influential people of the Information Age.

Bath, who ranks number two on the list, co-founded DesiHits.com, a website about South Asian, particularly Indian music, lifestyle and culture.

"What started out as a hobby - uploading podcasts of Indian-flavoured dance music - has turned into a veritable marketing machine that specialises in all things Desi, or South Asian.

Her Web site offers a continuous stream of content that covers everything from Bollywood gossip to the latest remix with Indian beats," Vanity Fair said.

Among the entrepreneur's high-profile backers are Interscope Geffen A&M Records chief Jimmy Iovine, the hedge fund D E Shaw and investor Vivi Nevo.

Foursquare's founders 28-year old Selvadurai and Dennis Crowley, 33 rank number nine on the list.

The duo's "cool mobile start-up" enables young urban hipsters to tap on their smartphones to "check in" whenever they are at a bar, restaurant, or any other venue, letting friends know where they are and how they like the place.

Whoever checks in the most at a particular place is named its 'mayor'.

"Foursquare quickly caught on after launching in Austin in early 2009, and now it is spreading globally, with close to three million users and more than one million check-ins a day," the publication said.

On the number 33 spot is Sridhar, whose Bloom Energy makes the 'Bloom Box,' a device that converts natural gas into electricity with drastically lower carbon emissions.

"After spending eight years operating in stealth mode, Sridhar's Silicon Valley outfit finally unveiled the Bloom Box.