India's number one tourist draw is not the sun-bleached beaches of Goa, the palaces of Rajasthan or even the postcard-perfect Taj Mahal. It is the country's richest shrine - the Sri Venkateswara Temple in Tirupati in Andhra Pradesh.
With the largest number of tourists headed for Tirupati, Andhra Pradesh tops the list of states in generating tourism revenue, says the latest "Incredible India" report of the Ministry of Tourism.
Thanks to the Taj, Uttar Pradesh comes a close second.
The report says Andhra Pradesh garnered 24.5 per cent of domestic and foreign tourist visits in 2005. UP and Tamil Nadu followed with 24.3 per cent and 11.3 per cent respectively. Karnataka (6.5 per cent), Rajasthan (4.9), Uttaranchal (3.7) and Maharashtra (3.7) followed.
Asked about the rush to Tirupati, Tourism Ministry Joint Secretary Amitabh Kant said, "Pilgrimage is a high priority for domestic tourists while spirituality is again gaining ground among foreigners. Tirupati is an obvious destination." But the ministry declined to reveal the actual number of tourists.
"We get many queries about Tirupati from foreigners as well as NRIs," said Jyoti Mayal, director of travel agency New Airways.
Jayant Thakral of India Tours and Travels said, "Many come for spiritual reasons but there is an equal number who come because they are curious to know what kind of a temple or deity attracts such large amounts of donations."
Most foreign tourists are from the UK, followed by the US, Canada, France and Sri Lanka.