Supporters and volunteers of the Aam Aadmi Party (AAP) will now be able to campaign for the rookie party without hitting the streets.
The AAP is planning to use its supporters and volunteers to reach out to voters ahead of the 2014 Lok Sabha polls by setting up a virtual call centre. An AAP supporter can make a call on a toll-free number from the comfort of home and connect to a voter.
Explaining the technology, party spokesperson Dilip Pandey said the system was kind of a virtual call centre, which will help the party reach out to at least 100 million voters across the country.
"There will be a toll-free number on which an AAP supporter would call and (the call) would be connected to a number belonging to prospective voter. Once connected, the supporter will explain to the person the party's goals and ideals and why he/she should vote for the party," Pandey said.
Every time a supporter calls on the toll-free number, he will be connected to a new number. The calls made by a supporter will also be audited by an AAP member to ensure the genuineness of the call.
The party had used this means to campaign during the Delhi assembly elections in December last year. It had connected to 800,000 voters with the help of about 21,000 volunteers.
The technology is different from the popular method used by other parties till now wherein a voter is bombarded with pre-recorded message.
"Personal calls to voters asking them to vote for a party works better than the pre-recorded message," Bhaskar Singh, in-charge of the programme, said. It also obviates the need to set up a call centre thus reducing the cost of campaigning significantly.
The party will just bear the cost of the calls made unlike a call centre, where the employees have to be paid a salary.