Toy Story opens at Treasure Island | india | Hindustan Times
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Toy Story opens at Treasure Island

ESBEE EXIM Private Limited launched its fourth Toy Story (toy store) at Treasure Island on MG Road today. Company managing director Manish Saraf told media persons that the store contains wide collection of toys for children of age group one-15 years. He said that the toys are sourced from India, China and Thailand. The price of the toys ranges between Rs 10 and Rs 10,000.

india Updated: Apr 23, 2006 13:59 IST

ESBEE EXIM Private Limited launched its fourth Toy Story (toy store) at Treasure Island on MG Road today. Company managing director Manish Saraf told media persons that the store contains wide collection of toys for children of age group one-15 years. He said that the toys are sourced from India, China and Thailand. The price of the toys ranges between Rs 10 and Rs 10,000.

There are all kinds of toys in the store from soft toys to electronic video games and mind games etc. All toys available here are hygienic and safe for children. On a purchase of Rs 500 from the store, the customer would get a VIP card issued on the name of the child. The child would score points every time he/she makes purchase from the store.

A classic, silver or gold card would be issued on the basis of points. After a total purchase of Rs 2,000 the child would get a chance to shop a free gift of amount based on points collected.

The company launched its first toy store in Bhubaneswar, and has presence in Kolkata and Lucknow also. According to Saraf, Indore needed an international level toy-store. The company plans to launch ‘Toy Story’ in Ludhiana, Agra, Varanasi, and Ahmedabad etc.

The toy division of the company had a turnover of Rs five crore last year, and expects an annual output of Rs 80 lakh from the City.