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Trade espresso: Bye bye magic

india Updated: Jun 30, 2008 15:07 IST
Vajir Singh
Vajir Singh
Hindustan Times
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The opening day saw a tepid reaction to Kunal Kohli's Thoda Pyaar Thoda Magic. The Saif Ali Khan-Rani Mukherji didn't seem to entice viewers at all.

The thanda opening didn't surprise the film industry though. The Indian version of Mary Poppins hadn't set off a buzz even a week before its release. The TV promos weren't happening and the publicity campaign was ordinary .

Although Rani Mukherji tried to promote the film by appearing on various reality shows and doling out interviews, her efforts were in vain.

The opening on Friday was around 30 per cent at the multiplexes and still lower at the single screens. Although the evening shows did see a rise, the ticket sales were nothing to dance about. Non-starters The early shows on Saturday didn't see encouraging ticket sales. The viewership again went up to a degree in the evening.. but not in a manner to suggest that the collections had picked up miraculously .

The Pyaar-Magic scene was worse outside Mumbai. The first-day collections in Saurash tra, Punjab, Rajasthan and Uttar Pradesh were around 15 to 25 per cent.

Going by the start-off audience response, a remarkable rise in ticket sales is ruled out. Unless an angel flies down from the clouds to wave a wand. All are same Arindam Nandy's Via Darjeeling and Anand L Rai's Thodi Life Thoda Magic were non-starters.

Meanwhile, Eshwar Niwas's De Taali, Anil Devgan's Haal-e-dil and Rajesh Ram Singh's Khushboo have jumped on to the bandwagon of flops.