Trade Espresso: Chandni Chowk to China
Chandni Chowk to China was expected to be the first cash-spinner of the year. Unfortunately, that did not happen. Vajir Singh tells more.india Updated: Jan 19, 2009 14:32 IST
Expectations were sky high from Chandni Chowk to China since it featured Akshay Kumar and Deepika Padukone. In addition, the film had been promoted extensively. It was expected to be the first cash-spinner of the year.
Unfortunately, that did not happen. This is the second foray for Hollywood’s Warner Bros in Bollywood. Their last ‘presentation’ Saas Bahu aur Sensex dipped without anyone noticing.
Although the film trade was optimistic that the action-comedy would take a flying start, the audience seemed to be in no mood to make it a blockbuster. Forget the first day Friday collections, the previous day’s paid previews were a disappointment, immediately sending shock waves.
The collections of paid previews ranged between 40 and 50 per cent across the country; the Friday opening was about 30 per cent. The evening shows on Friday did show some improvement, with collections ranging between 40 and 50 per cent.
The weekend collections were between 40 and 50 per cent. What will happen on the week days is anyone’s guess.
The film scored better in Mumbai, Delhi and some parts of north. Going by its lavish scale, tradewallas are expecting heavy losses for everyone associated with the project.
Unless there’s a miracle, the prospects of Chandni Chowk to China seem bleak.
Last week’s release The President is Coming fared somewhat better in Mumbai than Kaash.. Mere Hote! and Bad Luck Govind which were complete downers.