Trade Espresso: Downward bound | india | Hindustan Times
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Trade Espresso: Downward bound

india Updated: Apr 14, 2009 18:44 IST
Vajir Singh
Vajir Singh
Hindustan Times
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The situation seems to be getting worse with each week.

None of the films released so far could do wonders at the ticket windows and to make matters worse, filmmakers have decided not to release their movies in multiplexes unless the latter agree to share the revenue 50:50. So, no big film will
be released until both parties come to a mutual agreement.

Out of luck
Since the biggies are nowhere in sight, several small movies are desperately trying their luck at the box-office.. but in vain.

As many as four small films — Pal Pal Dil Ke Paas, Coffee House (not released in Mumbai), Royal Utsav and Ek Se Bure Do were released last week. Not much was expected from them.

Accordingly, all tanked badly at the ticket counter.

Not a single film managed to bring in a sizeable audience. It won’t come as a surprise if all these releases make an early exit from the theatres before even completing a full week’s run.

Low collections
Considering there is no major movie making it to the multiplexes, tradewallahs believed that the situation would work in favour of 8x10 Tasveer but nothing of the sort happened.

The Akshay Kumar-starrer opened with a collection below expectations and never improved. The film has made it to
one of the shockers of the year so far.

The scenario was the same with other releases — Ek — The Power of One, Aa Dekhen Zara and Videsh —Heaven on Earth.