Forget gimmicks, posters all over town, promos all over the channels.. and even the most auspicious time to release a film. Nothing works if a film just doesn’t have any substance and steam. Proof: Goldie Behl’s Drona and Sanjay Gadhvi’s Kidnap.
The films were released a day in advance on Thursday on October 2, to cash in on the public holiday for Gandhi Jayanti and Eid. To an extent that helped but that’s it.
The initial collections of Kidnap were strong across all multiplexes on Thursday, but not as encouraging in the
mini-metros and small towns.
Up and down
On its first day, the Sanjay Gadhvi thriller notched up 70 to 80 per cent collections. Ticket sales fell by 25 per cent on the second day.
Going by its disappointing performance on the first four days, the film is not likely to warm the cockles of anyone’s heart.
To come to Goldie Behl’s fantasy Drona, it showed lower collections.
On Thursday it brought in collections of 50 to 55 per cent.
But the negative reports from the audience aggravated its commercial prospects. Collections fell on Friday and Saturday.
Both the films carry the burden of a heavy price tag. According to tradewallas the collections of both the movies are likely to freeze, like a statue, and then deteriorate.
The third release of the week, the small-budget Ramchand Pakistani couldn’t attract viewers and had a below average opening, and is not likely to witness a reversal in fortunes.
Story so far
Meanwhile, Hari Puttar- a Comedy of Terrors directed by Lucky Kohli and Rajesh Bajaj, and Rafoo Chakkar — Fun on the Run directed by B H Tharun Kumar, have been declared as duds.
Shyam Benegal’s Welcome to Sajjanpur has done fairly well in its second week at the multiplexes.