Chak De! India, the hockey-based movie toplining Shah Rukh Khan, is being pegged as one of the year's biggest hits.
The sports euphoria, however, is not likely to bless this week's release,director Vivek Agnihotri's Dhan Dhana Dhan Goal, which is based on football and hasn't opened well in cinemas.
While tradewallas insist that there is a market for sports-based movies, they say Goal's poor performance stems largely from its uninspiring promos. They also believe the movie's title appeals to neither elite audiences nor the frontbenchers.
It opened with 50-60 per cent collections at multiplexes and 20-30 per cent at single-screen theatres in Mumbai. The scenario was quite similar in Delhi, and worse in other parts of the country .
Moreover, there were no other releases last week. So, Goal didn't have competition, but that's still not been enough to save the film.
Although its producers UTV claim they have recovered their money from various other rights, it remains to be seen if the movie's distributors and exhibitors can say the same in time to come.
Elizabeth: The Golden Age, directed by Shekhar Kapur, also failed to lure audiences. Last week's lack of releases is proving good for Farah Khan's Om Shanti Om, which is now being touted as Shah Rukh Khan's biggest hit. Its third weekend collections look promising, though a drop in numbers is quite evident.
Sanjay Leela Bhansali's Saawariya saw a bigger drop in its second week collections, and cinemas have been cutting down on the number of shows.
Aaja Nachle, Madhuri Dixit's much-anticipated comeback film, will release this week. Aaja Nachle also features Kunal Kapoor, Konkona Sen Sharma and Akshaye Khanna in a special appearance.
Dixit was last seen in Hum Tumhare Hain Sanam (2002), alongside Devdas. Now, one has to wait to see if the 42-year-old actress can still wow the box office.