Trade espresso: It’s unanimous now
The industry’s major family studio, Yash Raj Films, finally heaved a sigh of relief with Rab ne... as the movie is one of the biggest money-spinners for the production house till date.india Updated: Dec 22, 2008 18:24 IST
The year is coming to an end.. and it has seen too many ups and downs as far as film trade is concerned.
From the last week of November up till the release of Rab ne Bana di Jodi, the movie business went through the year’s lowest phase. However, Shah Rukh Khan’s charisma helped salvage the gloomy situation to a large extent.
What a relief!
The industry’s major family studio, Yash Raj Films, finally heaved a sigh of relief. After a string of flops like Tashan, Thoda Pyaar Thoda Magic, animation movie Roadside Romeo and a moderately successful Bachna Ae Haseeno, Rab ne.. is one of the biggest money-spinners for the production house till date.
Although there has been a mixed verdict about Rab ne.. among the tradewallas, the situation changed during the weekdays. At the end of the first week, it has been unanimously accepted that Rab ne.. has indeed managed to bring the audiences back to the cinema halls.
The talk in the industry is that had the 26/11 incident not happened, this film would have taken the biggest opening of the year. In one line, SRK swept everyone off their feet.
In its opening weekend, Rab ne.. earned an average collection of 60 to 70 per cent across the country. It then registered a drop in the collections on Monday, especially in the single screen theatres.
But contrary to popular belief that collections don’t pick up after going down on Monday, Rab ne.. witnessed steady collections from Tuesday. And since then, the movie has continued to maintain the plus side in most of the metropolitan cities and several parts of north and south India.
As for this week's release, Wafaa — which marks the return of yesteryear’s superstar Rajesh Khanna — it’s a major dud.