The release is the thing. The more attention grab bing the release gimmicks, more the sale of tickets. Anees Bazmee’s Singh is Kinng had drummed up sufficient curiosity, what with its title even being used in political campaigns and puns on newspapers’ front pages.
Since the film has been made on an enormous budget by producer Vipul Amrutlal Shah and it worldwide rights sold to Studio 18, it got a wide release with a maximum number of screens and shows (as many as 28 at Cinemax in Versova).
Evidently, the distributors wanted to cash in on the fact that the film’s title had become a talking point, and controversies has also made it newsy .
The paid previews of SIK on Thursday in Mumbai city met with a favourable response.
The opening day collections, too, in Mumbai city and the suburbs were upbeat, with collections ranging between 70 and 80 per cent.
However, considering the big price tag the film is carrying, it’s too early to gauge whether or not Singh is Kinng will prove to be beneficial for its distributors.
According to tradewallas, the producer has already made a huge table profit since the film carried excellent advance reports in the trade.
Ditto, its worldwide distributors Studio 18.
But the same thing can’t be said for the individual distributors who acquired the film for release at a huge sum.
Wait and watch Since distributors have paid huge sums — said to be the highest ever for each territory — the film must do good business, at least for the first two weeks.
Since the audience response has been mixed, the chances of the film’s sustaining power are not exactly encouraging. A slump in its collection on weekdays wouldn’t augur well for its final commercial performance.
Trade experts say Singh is Kinng will do best in Mumbai, Delhi and Punjab.
Last week’s Ugly aur Pagli directed by Sachin Khot managed a satisfactory opening but the collections crashed over the weekend.
Its collections in Mumbai and Delhi city were at best, average.
Director Apoorva Lakhia’s Mission Istaanbul and Ganesh Acharya’s Money Hai Toh Honey Hai will be remembered if at all, as the duds of the year.