A trade belief goes that the pre-Diwali week is far from auspicious for a movie release. Most filmmakers shy away premiering their movies during the week. It is believed that most potential ticket buyers are far too busy shopping. An outing to the movies is just not on the priority list. So, so.
This year, the belief was reaffirmed. Both Sameer Karnik’s Heroes and Jugal Hansraj’s animation movie Roadside Romeo didn’t exactly meet with a favourable response.
Heroes evoked a mixed reaction. It opened to decent collections in parts of U P, Punjab and M P. In Mumbai, Delhi and Kolkata, its commercial performance wasn’t up to the mark.
The presence of several top star names did bring in the audience on the first day in the northern belt. But the collections fell the moment it was realised that the star actors only had fleeting appearances. Sohail Khan and Vatsal Seth, in fact, raised the hackles of the viewers as well as the critics.
In Mumbai, the collections were on the lower side. In fact, there was no rise in the collections on Saturday and Sunday. There isn’t much scope for improvement.
The fact that next week’s Diwali releases hit the cinema halls on Wednesday will also erode the prospects, if any, of Heroes. Or should we say Sohails-Vatsals?
The first joint venture of Walt Disney Pictures and Yash Raj Films — Roadside Romeo — didn’t wag a tale at the box-office. The audience response and the reviews again have been dampeners.
Way to go
The collections of Karzzzz, directed by Satish Kaushik, have proved that Himesh Reshammiya is an entertainer, but he still has to find a firm foothold as an actor. The singleplex audiences love him but it isn’t the same story in the case of multiplex viewers. Last week, the film opened overall with a decent response.
But Monday onwards, there was a decline at the singleplexes too. All pros and cons considered, it has been a fair to okay earnerzzz.
Jag Mundhra’s Shoot On Sight and R D Mallick’s Cheenti Cheenti Bang Bang were no-nyet-nahin-nahins.