Trade Espresso: One up, one down | india | Hindustan Times
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Trade Espresso: One up, one down

india Updated: Jul 07, 2008 16:48 IST
Vajir Singh
Vajir Singh
Hindustan Times
Highlight Story

Once again, it has been asserted that hype to a degree works but overhype means overkill. Imran Khan and Harman Baweja made their debuts.. one with a well-orchestrated campaign and the other with a haphazard one.

Khan’s Jaane Tu.. Ya Jaane Na sailed through but Baweja’s Love Story 2050 tanked.

Omnipresence
According to the tradewalas, the Bawejas went all out to promote their futuristic project by making their appearance felt, here there and everywhere. And the newcomer Harman fell short of expectations.

Imran Khan also had the advantage of a more engaging and young script. Plus A R Rahman’s Kabhi kabhi Aditi had already topped the charts.

The morning shows of Jaane Tu.. registered around 70 to 80 per cent collections which kept rising.. in Mumbai as well as in other cities. The film, which is said to be made on a medium-budget of Rs 8 crore, is expected to be a money-spinner.

The response to Love Story 2050 was lukewarm from first show onwards. It opened to a 25 per cent response in the multiplexes.

At singleplexes, the ticket sales were marginally better. Word-of mouth comments are below the mark. The thumbs-down reviews haven’t helped its fortunes either.

Winners.. losers
The film was made on a budget of Rs 31 crore (approximately) and sold to its worldwide distributors Adlabs for around Rs 34 crore. The Bawejas have made money; distributors and exhibitors will be the losers.

The collections of Thoda Pyar Thoda Magic dropped drastically, expectedly Via . Darjeeling and Thodi Life Thoda Magic are on their way to premature retirement.

What's next
Mehbooba:
Sanjay Dutt meets Manisha Koirala but he turns out to be a cad. Ajay Devgan, her brother-in-law falls in love with her. Its completion seems to have taken a hundred years.

Mukhbiir: Samir Dattani wears many masks (understandably) in this espionage meets underworld story. No buzz so far.

Good Luck: Sayali Bhagat has a good luck charm sealed in her kiss. She kisses Aryaman and his luck changes. No, Emraan Hashmi is not in this movie.

Kung Fu Panda: A panda studies martial arts with his idols, the Furious Five — Tigress, Crane, Mantis, Viper and Monkey — under the leadership of their guru, Master Shifu. Aiiieeee, watch that kick.