Trade Espresso: Phoonk meri jaan | india | Hindustan Times
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Trade Espresso: Phoonk meri jaan

india Updated: Aug 25, 2008 17:47 IST
Vajir Singh
Vajir Singh
Hindustan Times
Highlight Story

Four films of different genres – Sanjay Chhel’s comedy Maan Gaye Mughall-e-Azam, Nishikant Kamat’s reality-based Mumbai Meri Jaan, Ram Gopal Varma’s spookfest Phoonk and Rajiv S Ruia’s kiddie movie My Friend Ganesha 2 have met with a variety of results.

The opening of Varma’s Phoonk was a surprise for one and all on Friday. It began with almost 70 to 80 per cent collections in Mumbai and a few other parts of the country.

Given the fact that Varma has had a string of flops, this kind of opening wasn’t expected. But once the audience came out of the cinema halls, the verdict was out that the desi Exorcist wasn’t happening. Collections fell from the evening shows onwards.

Wait and watch
According to tradewallas, the marketing stunt of challenging the viewer to see the film alone and win a prize of Rs 5 lakh created a buzz. But the fall in the collections on the very first day wasn’t an upbeat sign.

Although the film was made on a tight budget, the producers have spent a fortune on its promotion. It remains to be seen if Phoonk will come to a steady level and garner satisfactory collections.

Kamat’s Mumbai Meri Jaan didn’t open encouragingly but has been appreciated by whoever has seen it. With the positive word of mouth, the collections witnessed some rise on Saturday and Sunday.

Going by the positive response, it is felt that the film could do well in Mumbai. Outside the city, the going will be tough.

No buzz
Much hilarity was expected from Chhel’s Maan Gaye Mughal-e-Azam but in vain. It had a dull start of 15 per cent to 20 per cent. The reports are not at all encouraging. The film is expected to entail heavy losses for everyone associated with it.

Ruia’s My Friend Ganesha 2 was a downer. Siddharth Anand’s Bachna Ae Haseeno managed to do a satisfactory business in cities. Rumy Jaffry’s God Tussi Great Ho has done well in Mumbai city.. but that’s it.

The collections of Anees Bazmi’s Singh Is Kinng were on the low side in its second week.

What's Next
Chamku: Inspired by real-life incidents, the film depicts the journey of a Naxalite from the interiors of Bihar, tutored under a covert governmental programme and trained to kill. Kabeer Kaushik, who impressed with Saher, returns.

Rock On!!!:Four friends get together to form a rock band.. but something goes wrong. Years later, the former members come together.. and? Let’s see. By the way Farhan Akhtar sings galore.

C Kkompany:One fine day, three losers find out that they’re the new underworld dons. Kya funny hain hum?

Mukhbiir:Samir Dattani wears many masks (understandably) in this espionage meets underworld story. No buzz so far.

Wanted:Based upon Mark Millar's explosive graphic novel series, the film’s about a non-entity who turns into an enforcer of justice. Hmmm.

Wall.E:After hundreds of lonely years WALL•E discovers a purpose in life when he meets a sleek search robot named EVE. Is that cute.. or is it cute?