Trade Espresso: Ready, steady, slow | india | Hindustan Times
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Trade Espresso: Ready, steady, slow

india Updated: Sep 22, 2008 15:31 IST
Vajir Singh
Vajir Singh
Hindustan Times
Saas Bahu aur Sensex

This week again saw multiple releases on the same day despite the fact that it’s Ramzan and a whole section of the audience is on a break from movie watching.

Interestingly, though all the three releases were light entertainers, they didn’t grab the audience’s attention. To start with, Shyam Benegal returned after a gap of three years with an out-an-out commercial entertainer. Welcome to Sajjanpur didn’t open well but business is showing a gradual increase.

Slow but steady
The collections of the evening shows ranged between 40 and 50 per cent on Saturday. Tradewallahs believe that had the film been promoted well, the scenario would have been different.

Looking at the current response, it is expected to do well in the days to come.

Going tough
Jaideep Varma’s Hulla failed miserably. It couldn’t attract the audience and opened with a 15 to 25 per cent collection, even less at some places.

Despite the fact that Hulla was made on a minimal budget, the going seems to be tough.

The third release this week, Shona Urvashi’s Saas Bahu aur Sensex, met with the same fate. It started out with 20 to 25 per cent collections.

And looking at the reviews.. not much is expected from the film in the days to come. As expected, 1920 has managed to bring some relief for Vikram Bhatt who had given 10 duds in a row. After a satisfactory weekend, the horror flick has managed to fare decently through the week as well. But last week’s other two releases: Rituparno Ghosh’s The Last Lear and Arjun Bali’s Ru-ba-Ru tanked.

In fact, a 6 pm show of The Last Lear at Fun Republic, Andheri, had to be cancelled due to meagre attendance. Although the current films have not managed to do well at the ticket counters, releases of earlier weeks — A Wednesday and Rock On!! are sustaining well. The same can be said about the English film Journey to the Center of the Earth.. thanks to the kids.