Talk is that producer Suniel Shetty believed that his film Mission Istaanbul had not been promoted well. So, its release was postponed by a fortnight. But even that didn't help this adventure movie which seemed to lack a script.
It opened to a lukewarm response. In fact, the initial shows of the film in the suburban multiplexes saw a very lean turn-out. The first day collections were dismal, ranging between 20 and 25 per cent.
Tradewallas had felt that the action-centric Mission Istaanbul would at least get a buoyant response at the single screen cinemas and in small towns. That didn't happen either.
Negative word-of-mouth reports didn't help its fortunes over the weekend either. Going by the first three-day ticket sales, this Mission is an impossible one, in terms of recovering its high investment.
Six in a row
With Money Hai to Honey Hai, producer Kumar Mangat has hit a sixer of duds. Before this, he has given five commercial flops in a row - Omkara, No Smoking, Sunday, One Two Three and Haal-e-Dil.
Directed by Ganesh Acharya, Money Hai to Honey Hai fetched an opening of 15 to 20 per cent. It fared slightly better at the single screens but nothing to feel cheerful about. The so-called comedy opened to scanty audiences, particularly in Mumbai's multiplexes.
Shahid Kapur's Vivah and Jab We Met had both opened with average collections but had picked up steam in the days to come.
In the case of Kismat Konnection, the story has been different. It toted encouraging collections from its opening day ..
The film did well over its first weekend; the collections fell from Monday onwards. But thanks to its buoyant opening and the moderate price it was sold for, it will feature among the average grossers of the year.
Last week's Contract was killed right away in its encounter with the audience. Jaane Tu Ya Jaane Na did well in its third week.
Ugly Aur Pagli: Ranvir Shorey is a carefree guy who's into engineering but his life goes for a full toss when he meets Mallika Sherawat. Poor guy.
Mukhbiir: Samir Dattani wears many masks (understandably) in this espionage meets underworld story. No buzz so far.
The Mummy: Tomb of the Dragon Emperor: This time the action shifts to Asia. Brendan Fraser returns as explorer Rick O'Connell to combat the resurrected Han Emperor (Jet Li). China, Himalayas, loads of scenic locations but best of all there's Mummyji.