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Trade espresso: Win some, lose some

For those who came in very, very late, the verdict's out - Saawariya is sinking and Om Shanti Om is the big winner, reports Vajir Singh.

india Updated: Nov 19, 2007 17:00 IST

You must have been on another planet if you didn't hear all about the box-office battle between Farah Khan's Om Shanti Om and Sanjay Leela Bhansali's Saawariya last week.

Result out
For those who came in very, very late, the verdict's out - Saawariya is sinking and Om Shanti Om is the big winner. The opening of Saawariya, at the advance booking counters, was pretty strong. But the public response and the negative reviews sent its fortunes on an immediate downcurve.

Tradewallas had expected it to open with a bang, but it barely collected 70 to 80 per cent of the capacity audience. And the ticket sales fell every day.

Back to back
Reports are that the film will entail losses for everyone associated with the project. Last year, Shah Rukh Khan had delivered a hit with Don during Diwali. He has repeated the feat with Om Shanti Om, which is set to become the biggest hit of the year.

OSO opened with 90 to 95 per cent in its first weekend. Although the figures have dropped marginally during week days, the first week's worldwide receipts worldwide are upbeat.

The marketing and promotions of OSO have kept going in the second week, strengthening the word-of-mouth buzz. The failure of Saawariya has also buoyed the fortunes of Jab We Met which continues to do steady business.

Acid test
Next Friday will be critical for John Abraham, who has scored five flops in a row (Kabul Express, Baabul, Salaam-e-Ishq, Water, No Smoking). Which explains why he's going all out to promote his next release, Dhan Dhana Dhan Goal, co-featuring Bipasha Basu, Arshad Warsi and Boman Irani. And oh yes, Raj Zuthshi too.