Trade Espresso: Yeh hai jalwa, at last | india | Hindustan Times
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Trade Espresso: Yeh hai jalwa, at last

india Updated: Nov 03, 2008 16:31 IST
Vajir Singh
Vajir Singh
Hindustan Times
Highlight Story

At long last the trade is smiling. It’s been a bright Diwali with both Madhur Bhandarkar’s Fashion and Rohit Shetty’s
Golmaal Returns clicking at the cash counters. The gambit of releasing the films two days in advance of the customary Friday paid off.

Golmaal Returns capitalising on the festival season struck up big and bouncy collections, faring even better than Singh Is Kinng did at some centres.

Stable collections
The collections of the comedy didn’t drop the way they did for Mr Kingg. The first five-day collections for the Golmaal sequel-of-sorts ranged between 80 and 90 per cent across the country. According to the trade, the film collected Rs 10 crore in the first two days itself, and will be counted among the biggest hits of the year.

In the case of Fashion, the collections ranged between average and good in singleplexes and in small towns. At multiplexes, the tickets sales were excellent. It has fared best of all in Mumbai, Delhi and cities in the South, with the collections ranging between 70 and 80 per cent.

The 17-reel length of Fashion marred its prospects. There was a drop in the collections once Diwali (Wednesday and Thursday) was over. The scenario of Fashion in singleplexes and small cities hasn’t been encouraging.

Tradewallas also believe that during the festival season, audiences at singleplexes and small towns keep away from ‘dark’ films.

No competition
Considering the fact that the production house UTV has already recovered almost half of its investment through in-film advertising and there is no competition except Golmaal Returns, everyone associated with Fashion will be smiling, particularly at the multiplexes which has embraced Bhandarkar with open arms. Yeh hai jalwaaaaa!

Producer Vikas Kapoor made it a point to coax some of his actors to claim that Heroes is a hit. Is it? The film only managed good opening collections in parts of North India and there was no sign of an upward curve after the first weekend. The fact that Fashion and Golmaal Returns released two days before Friday hampered the prospects of Heroes.

Jugal Hansraj’s Roadside Romeo failed to lure the audience but it has managed to do average business in Mumbai.