Some things don’t change. State-owned MMTC which promotes and sells gold as a commodity raked in Rs. 20-crore over four days in its annual gold exhibition but only 20 per cent of that were medallions. The rest were traditional jewellery.
While urban India turns Westernised and trendy, the traditional power of gold remains strong.
Nitika Taneja, a senior manager at a bank, says she wants her jewellery to be aligned to international trends, but adds, “At the same time I expect the designs to be wearable as a daily wear.”
The Great Indian Wedding also keeps gold rooted. “My core perspective while buying the piece of jewellery is focussed on my daughter’s wedding.,” says housewife Renu Aneja, as she buys a heavy, traditional gold necklace.