TRAI plays e-shopping spoilsport | india | Hindustan Times
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TRAI plays e-shopping spoilsport

india Updated: Oct 02, 2011 01:12 IST
Vaishali Bhambri
Vaishali Bhambri
Hindustan Times
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While many feel blessed to be spared the slew of bulk SMSes after TRAI (Telecom Regulatory Authority of India) issued the 100 SMS Per Day Per Sim regulation, it is bad news for some. These include portals that send out information to users via SMS, and the users who rely on them for updates.

“The restricted access is causing inconvenience to both customers and us,” says Ravi Vora of, an e-commerce firm. “Every step of the transaction is tracked and updated to the customer via SMS. Now, they’re are not able to receive our messages,” says Manu Agarwal of Naaptol, an e-shopping portal. Shoppers are equally upset.

“I used to get SMSes about ongoing sales, but now, I miss the latest schemes,” says Harsh Mudgal, 24.

“Ever since this rule has been introduced, the response on our website has been lukewarm,” says Aasheesh Mediratta of Fashion and You India, an e-shopping portal.

Alerts by the Delhi Traffic Police, too, have been barred. “We’ve taken up the matter with TRAI since this is a subscription-based service,” says Satyendra Garg, Joint Commissioner of Police (traffic). A TRAI spokesperson says, “One cannot activate SMS alerts by individual companies, but broader groups such as the consumer-goods sector can be accessed. As of now, we are not planning any amendments.”