Twiplomacy: World leaders bond with Modi | india | Hindustan Times
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Twiplomacy: World leaders bond with Modi

Soon after the landslide victory, world leaders took to Twitter to congratulate Modi and engage him in what is being now termed as ‘twiplomacy’ (twitter diplomacy).

india Updated: May 18, 2014 09:55 IST
Saikat Datta

Prime Minister designate Narendra Modi not only won a resounding electoral victory on Friday but broke some records on Twitter as well.

His tweet “India has won- Bharat ki vijay. Achhe din aane waale hain” became the most retweeted in India, with more than 67,000 retweets.

With the tweet going strong a day later, it is clear that Modi has become the microblogging site’s biggest user this election season and the focus of Twitter users worldwide is squarely on him.

Soon after the landslide victory, world leaders took to Twitter to congratulate Modi and engage him in what is being now termed as ‘twiplomacy’ (twitter diplomacy). British Prime Minister David Cameron became one of the first world leaders to congratulate Modi.

The PM designate responded a few hours later to thank Cameron and hoped that India-UK relations would be strengthened.

Soon, congratulatory messages were pouring in from several heads of state, including Sri Lankan President Mahinda Rajpaksa, Australian Prime Minister Tony Abbott, Canadian Prime Minister Stephen Harper, among others.

At night, US secretary of state John Kerry on Twitter congratulated the man who has been denied a US visa all these years.

Friday also saw several other firsts by Modi on the social networking site. On a single day, the PM designate added 104,861 followers, the highest ever for Twitter in India, pushing his total number of followers to more than 4.1 million.

There were also 750,000 mentions of Modi countrywide on May 16 with four out of the top-five tweets related to the polls coming from him.

The three-term Gujarat chief minister also dominated election-related discussion with 722,000 out of the around 2 million poll-related tweets on Friday mentioning the BJP leader.

Modi has been one of the most Twitter-savvy leaders this election season, using the micro-blogging site to connect with urban and young voters.

Some big stories also broke on Twitter, the most famous of them being Modi’s selfie on April 30. “Mr Modi’s selfie was one of the biggest stories to break on twitter,” Rishi Jaitly, head of Twitter India told HT.

Modi had tweeted a selfie after casting his vote in Gandhinagar with an image of the BJP’s party symbol. The incident sparked off a controversy with the election commission filing an FIR for alleged violation of the model code.

“He also used Twitter to declare his constituency before it officially announced and was tweeting before he went to seek his mother’s blessings on Friday. We also saw that governance and politics were clearly the top tweets from the beginning of this year,” Jaitley added.