US-based Etron forays into Indian hair grooming industry | india | Hindustan Times
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US-based Etron forays into Indian hair grooming industry

This brand will eventually put an end to the traditional salons and barber shops in the sub-continent.

india Updated: Feb 17, 2007 20:14 IST

Etron the US-based hair grooming product has entered Indian market by joining hands with Universal Impex.

The leading brand is all geared up to dent the US$ 250 million Indian hair grooming market with its latest range of the top of the line premium products which include Clippers, Trimmers, Curling tongs, Straightners and Hairdryers.

These high-quality, handy and trendy products assure to revolutionise and re-define the hair grooming industry in India.

With the growth in rural economy and the semi-urban market, Etron India is eyeing the tier-II and tier-III cities of the country and in due course is set to capture 20% market share of this industry within two years.

The marketing strategy that Etron seeks to practise is that of dividing their products into two categories: Salon Based Products & Personal Grooming Products.

It claims to bring about a paradigm shift in the Indian hair grooming market from local barber shops to Hi-End salons and also transfigure the industry as demand for consumer products and services is picking pace rapidly and opportunities for their products and services is picking pace rapidly and opportunities for their products through out the sub-continent is in abundance.

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