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US to save Bollywood from piracy

india Updated: Nov 12, 2006 16:03 IST

Even as Hindi film pirates have a field day in India, they may find the going tough in the United States, with the American Justice Department taking active steps to stop the piracy of films and music, including those produced in Bollywood.

According to US Intellectual Property Rights Coordinator Chris Israel, America is concerned about intellectual property enforcement and the Justice Department is taking active steps to stop the piracy of films and music including those produced in Bollywood.

"But to accomplish our end goals and help everyone it is important for the Indian copyright industry to partner with organizations like the Motion Picture Association (MPA) and the Recording Industry Association to share information and resources to stop the piracy of their products," he said at a seminar on intellectual property rights in New Delhi.

The profits generated from an effective anti-piracy campaign, can be used to expand local businesses and further creative endeavours in India, said Israel.

On copyright protection in the digital era, Israel said, "We need to encourage India to sign and implement the WIPO Internet Treaties, which will strengthen protection for digital works and modernize India's copyright laws."

Additionally, industry's efforts will be critical in encouraging the Indian government to adopt an optical disc law to address optical media piracy, Israel said adding "I understand that draft legislation is currently being studied."

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