If the reports are to be believed, Ashutosh Gowariker's Jodhaa Akbar has fetched co-producer and presenter, UTV Motion Pictures, a whopping Rs 90 crore for the rights.
The magnum opus toplining Hrithik Roshan and Aishwarya Rai Bachchan, reportedly cost Rs 50 crore, though Gowariker has gone on record to say that the official budget is Rs 40 crore.
"It's a good deal for UTV," says a source.
"They had chosen to hold their rights for Gowariker's earlier film Swades and rued the decision. Despite winning critical acclaim, the movie had not made much money."
" That's why they chose to sell the domestic rights of Rang de Basanti to other distributors, retaining only the overseas territory. It proved to be a sound business strategy and they're staying with it for Jodhaa Akbar too."
Siddharth Roy Kapoor, Executive Vice-President, Marketing, Syndicate, Distribution, UTV, when contacted, refused to confirm the news. "No comments," was all that he said.