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Vroom, vroom

india Updated: Mar 25, 2009 22:00 IST

We always knew that — pardon the expression — chicks dig wheels. We saw it in Grease and we sort of confirmed it when a blind Al Pacino took to the wheel in a flaming red Ferrari Mondial T. But you can’t confirm such rumours by either watching Vin Diesel in Fast and the Furious or by asking the ladies themselves. To know for sure that women fall for men with expensive, flashy cars, you have to go to the nerds in the psychology department of the University of Wales.

The Men in White (lab coats) — and probably with hatchbacks as their vehicles — have found out in a study that the same men become more fetching for a woman when seated in a silver Bentley Continental than in a red Ford Fiesta. (The same experiment involving women in different cars shows that men don’t much care for the automobile as much as the passenger.)

Women are hard-wired by evolution to go for men who are financially secure as part of emanating a bigger sense of security. Men, on the other hand, are hard-wired to physical attributes that correlate to child-bearing properties. In this scheme of things, if a woman who is not familiar with Ratan Tata, suddenly finds a suited-booted gent get out of a small, dinky-looking, cute car that looks like a college-goer’s first auto of choice, she might think that he’s not a catch. That would be a mistake, wouldn’t it?