Hire an expert if you have a bad reputation online, hampering your chances of getting a good job. There's a growing number of businesses ready to polish your digital image.
The fees run from $2,000 to $10,000 at one such firm, while another charges a monthly fee for constant vigilance in counteracting the negative.
One of the professional tricks of the trade is making sure that if any unwanted material does surface on a Google search, it doesn't show up on the first two pages.
Another is to work with the various personal search databases out there to remove clients' names and personal info.
It has been observed that employers check out social media profiles when hiring.