Men can now gracefully cover up their moobs and flaunt six pack abs, thanks to the Body Sculpt vest from supermarket Asda.
With the increasing number of males undergoing breast reduction surgery and stomach liposuction, these vests are sure to provide a cheaper alternative.
"Women have control underwear and push-up bras. Why shouldn't men have a little help?" the Sun quoted Asda's Fiona Lambert, as saying.
The vest comes with reinforced elastane panels, which decrease breast size and belly and side panels are designed to decrease love handles.
Salesman Chris Rose who tried the vest said: "My moobs and tummy are slightly better, but it feels like a wetsuit and looks ridiculous on me."