Tall, fair, handsome, well-dressed and fluent in English — it's not a matrimonial ad, but that for a bodyguard! Following the huge success of Salman Khan's blockbuster, Bodyguard, a few months back, the image of a personal guard has undergone a chic overhaul. A good-looking bodyguard is the latest status symbol for rich businessmen, affluent housewives, and even pub-hopping teenagers in the city. And aspiring models have suddenly discovered a well-paying alternative.
“Earlier not much attention was paid to the looks of personal security staff but now the rich, especially from South Delhi, want to be accompanied by really good looking bodyguards when they go out, as it boosts their image as well. In fact, some clients clearly say ‘Salman jaisi body-shody honi chahiye’(sic),” says Mahesh C Sharma, MD, GDX Group, a security agency in East of Kailash. “Delhi is all about showing off and that’s what these bodyguards are,” says Rajiv Singh, manager, Avsguards.com.
A PSO (personal security officer) gets anywhere between Rs 30,000 and Rs 40,000 per month depending on his skills and experience, whereas those with an arms license get Rs 50,000 per month.
“A large chunk of our clients are rich women, and we keep our best looking guards for them. These guards are well groomed and if desired, double even as companions for them, so we let them come, take a look at the men and choose,” says an agency owner, requesting anonymity. The new trend has created a lucrative job avenue for aspiring models, especially those from smaller towns.
Naveen Chauhan, 21, from Rohtak in Haryana was a struggling model. After several failed trials, he is now a bodyguard. “I am trained in the krav maga self-defence technique and it comes in handy. Modelling is risky while this job is well paying, and you’re often in the limelight as you accompany VIPs,” he says. “I have spent years in gyms to get a six-pack. With my height and body, it’s the best option for me. The pay is also great,” says Gaurav, another guard.