Offshoring the Indian Premier League has forced the eight franchisees to realign their business plans and targets for the forthcoming season.
It has been no different for the co-owner of Kings XI Punjab, Ness Wadia. Busy with endless meetings to chalk out a new plan for the second season, Wadia has been working hard. He spoke to HT about some of those plans and the way ahead for the Kings XI.
The IPL moving out must have meant a lot of work in very little time for you…
Oh, yes! It's just been about a week since the decision was made, and since then, we've been in overdrive.
We've obviously had to rework our strategy for this season, and are trying our best to get the best out of the limited time we have — both in terns of cricket and marketing. It’s like going on an unplanned holiday, lots of work, very little time.
What was the biggest aspect you had to rework?
I think it were the many initiatives we had started with our fans.
We had been working hard to develop a sense of brand consciousness in the region, but now we will have to rethink the strategy. Having said that, we will try our best to keep our fans in India updated with the team's happenings.
That is why we will be developing our website. We want our fans — irrespective of where they are — to be able to know everything they want to about our team from the website.
In terms of cricket, there has been a lot of talk about teams rushing to get a ‘home base’ ahead of the tournament. Have the Kings XI got a home base? And, do you think having a base will prove to be an advantage?
There is no 'home ground' this time. Teams will play all over and certain games will be treated as home, and certain, away. But yes, the players will need to acclimatise to conditions there and we too have warm up games lined up. We have a camp from April 6 in South Africa.