Websites giving second marriages a fillip | india | Hindustan Times
Today in New Delhi, India
Feb 22, 2017-Wednesday
New Delhi
  • Humidity
  • Wind

Websites giving second marriages a fillip

india Updated: May 06, 2010 10:51 IST
second chance

Life deserves a second chance, more so when it comes to marriage and trying to meet the demand of those keen on walking down the altar again are matrimonial websites which offer specialised services.

There are a growing number of people keen on tying the knot again but this time with better judgement, prudence, discretion and a lot of help from matrimonial portals.

"We are seeing a growing demand of people who are looking for a spouse the second time over. We have one to two second marriages happening through our site every week", says Vivek Pahwa, CEO, Secondshaadi.Com, which claims to have around 1.5 lakh members and sees a monthly addition between 5,000 to 10,000.

"There is a growing openness about second marriages" says Gourav Rakshit, Business Head, Shaadi.Com, which has 10 per cent of its business coming from the second marriage market and sees a monthly addition of 10,000 registrations.

With the divorce rate increasing in the country and the fact that much of these divorcees were young (28-32), there had been a favourable tilt towards second marriages, says Murugavel Janakiraman Founder & CEO – Consim Info Pvt Ltd (Bharat Matrimony), which has registrations of 45,000 divorcees.

"Divorcees believe there is a worthy married life even after one bitter experience. Society also no longer views divorce as taboo", says Murugavel.

It is not just young divorcees who want wedding bells to ring again. There are also many who believe in 'better late than never' philosophy. According to Rakshit, their site receives profiles of those 35 plus never married, but who are open to the idea of tying the knot to a divorcee.

Widows and widowers looking for companionship also form part of the demand market. A small chunk also comprises the elderly 50 plus category. "We recently had a case of 76-year-old tying knot with a 63-year-old woman", says Rakshit.

Tata Tea’s Anthem of apathy
Partnered feature