CONSUMER ELECTRONICS company Weston aims to achieve 50 percent growth in the domestic market this fiscal, a top official of the company said here today.
Talking to media persons, company vice president (marketing) Sunil Sethi said, “Weston was once a top brand in the country in the consumer electronics market, but then shifted its focus to equipment manufacturing for MNCs; now, we are looking to revamp the brand in the domestic market.”
The Rs 430-crore Weston group showed an impressive growth in 2005-06. CTV sales went up by 27 per cent as against the industry growth of 5 per cent while the DVD numbers grew by 70 per cent against industry growth of 50 per cent.
The company aims to capture 5 per cent of the CTV market in Madhya Pradesh in this fiscal by introducing new products this festive season. The company is also coming out with new range of DVDs and microwave ovens.
The company has some innovative range of products. Its UOC technology flat TV range provides high definition picture quality and digital surround sound. Then there is Weston Cocko-20, India’s first CTV with in-built clock. The Weston Glo-14 has in-built night lamp. Its DVD range include a battery operated DVD player 2016 AC/DC.
“The company’s stringent quality standards and ISO-9001 certification makes it the second largest exporter of CTV in India,” said Sethi.
The company has an office in city and four distributors in Madhya Pradesh. For this festive season, it is coming out with a promotional scheme wherein a customer would get an attractive gift with every purchase.