It's hard to get by a day without the mention of Maggi (and this time the discussion is not of the kind we're used to).
A controversy surrounding alleged high levels of lead in some packets of Maggi has hogged the headlines and is showing no signs of dying down.
And this time it wasn't just Maggi! Several high-profile Bollywood celebrities -- Amitabh Bachchan, Madhuri Dixit and Priety Zinta -- came under fire for endorsing the brand over the years.
The Centre said on Monday brand ambassadors of the popular noodles could face action if laboratory tests confirmed the presence of excess lead in Maggi and that they would be liable if the ads they featured in were found misleading.
It all started after the Uttar Pradesh Food Safety and Drug Administration (FSDA) ordered the recall of a 200,000-pack batch of noodles at the end of April after a spot check showed elevated levels of monosodium glutamate (MSG), a flavour enhancer, and lead 17 times above the permissible limit.
A Bihar court on Tuesday directed authorities to file an FIR against officials of Nestle, the maker of Maggi, as well as Bachchan, Dixit and Zinta. The court also directed police to make arrests if required in the course of their investigation.
As usual, Twitter didn't waste any time reacting to the controversy.
As the news broke, Twitter was abuzz with reactions: Within minutes, the news of the FIR became the top trending topic, with a flood of tweets, asking one thing: 'Now that #Maggi endorsements are investigated, how about the Cola's and the pan masalas?'
While some blamed celebs for 'misleading' ads, others came to their rescue.
Here are some of the reactions:
Remember when we found worms in Cadburys and they got Bachchan in the ads? Maggi is just using promoted tweets. How time have changed— Balu #NetNeutrality (@chupchap) June 2, 2015
I feel celebs/their teams should filter what they promote/endorse.Its shldnt just be about money but about responsibility! #MaggiInASoup— Monicka Vadera (@mvadera) June 1, 2015
@AamAadmiParty if brand ambassadors liable in Maggie row, why not presstitute media who aired these ads to all. They shd be banned as well.— shilpa rohatagi (@shilparohatagi) June 2, 2015
And the kids who star in Maggi ads. Are they liable too? https://t.co/cbt26xXPpU— Urvashi Sarkar (@storyandworse) June 1, 2015
You didn't know Maggi ads are misleading all these years? You thought it takes 2 minutes? Really? https://t.co/OuS0ZbHNjX— Gappistan Radio (@GappistanRadio) June 1, 2015
dont understand why madhuri dixit gets court notice frm govt over maggi ads?— vinay kumar dokania (@vinaydokania) May 30, 2015
fastest way for a small town lawyer and the court to gain recognition is to have a case filed against a celebrity #MaggiInASoup— Sunil Arora (@moneybloke) June 2, 2015
Are we to believe their contracts don't have a liabilty clause? #MaggiInASoup— Chitra Subramaniam (@chitraSD) June 2, 2015