What exactly is this Love Guru pill all about? | india | Hindustan Times
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What exactly is this Love Guru pill all about?

Love Guru capsules were advertised as a revolution in sexual history. Developed by Dr Dinesh Kacha, a doctorate from the Gujarat Ayurvedic University, the pill could allegedly cure...

india Updated: Feb 14, 2010 16:37 IST
Prema K

Love Guru capsules were advertised as a revolution in sexual history. Developed by Dr Dinesh Kacha, a doctorate from the Gujarat Ayurvedic University, the pill could allegedly cure erectile dysfunction.

“The capsule is a herbal medicine with vitamins, proteins, enzymes and herbs. The herbs increase the level of male sex hormones. So it helps in cases of erectile dysfunction and loss of libido,” says Kacha.

This raised a doubt in our minds because our sexologist Dr Kavan Lakdawala, in his Sex And The City columns, has always stressed upon the fact that there is no medication to cure sexual problems. When asked to comment, he says, “I’m not aware of any Love Guru capsules.”

Sexologist Dr Prakash Kothari also comments, “I’ve read books on Ayurveda. There’s no magic besides the magic of sex drive itself. Sexual potency is inseparable from the vitality of the body. What’s good for the body is good for sex. There’s nothing that’s good ‘only’ for sex. A tablet that’s said to increase sexual performance works because of the picture of a horse or bull on it; it’s a psychological effect.”

He continues, “Medication sold as sex tonics is only an act of exploitation of the desperate by the ignorant. I had set up a department of sexual medicine at KEM Hospital 30 years ago and have dealt with more than 50,000 cases. I am yet to come across a tablet that directly affects a person’s sex life.”

So what really is Love Guru? Dr Kacha clarifies that it’s not an instant fix for a man’s sexual problems. “I’m not claiming that Love Guru is an aphrodisiac, although one of its components called L-arginine, serves that purpose. It’s true that there’s no medication to cure sexual problems. Love Guru is like a tonic; it is a rejuvenating product that rectifies various deficiencies in the body,” he says, claiming that he conducted tests on 100 men. Summing up, he says, “Forty to 45 per cent were very satisfied, 10 per cent were relatively satisfied and the remaining were unaffected.