When the office feels like a lounge
They wanted their office to sport a design that goes well with their product profile…high-end liquor. The interiors of Radico Khaitan’s office mirror its brand profile. Varun Soni tells us...india Updated: Dec 30, 2007 22:16 IST
They wanted their office to sport a design that goes well with their product profile…high-end liquor. With their brands being synonymous with luxury, it was only natural that their 25,000 square feet office will also mirror that.
So you have a nicely landscaped water body on the top floor, lounge style seating areas, a state-of-the-art gym, a café for the employees, a trendy personalized dining area served by a dedicated hospitality staff and working areas that exude the Indian penchant for colour.
This lounge-like ambience greets one at the corporate office of liquor major, Radico Khaitan, located on Mathura Road in Delhi. Spread across four floors, the building itself looks like an outsized villa with a glass façade. The reception gives you a glimpse of what to expect. It displays the company’s brands in an innovative manner – there are dummy bottles rotating in steel caskets behind the counter, flanked by cascading water.
Moving beyond the reception, you will encounter a spacious working area with red walls, chic meeting rooms and a gymnasium that has everything to keep you fit. Adding a touch of glamour to the area are photographs of actors Katrina Kaif and Shahrukh Khan, the brand ambassadors of Radico Khaitan. Of note is a meeting room that has zebra -printed upholstery, chic lamps and red coloured textured walls.
Says Lalit Khaitan, Chairman, Radico Khaitan Limited, “Branding isn't about re-energizing a company with a new logo and slogan. It means communicating a corporate culture from the inside out. The integration of branding into a corporate facility design sends a clear, concise message about the company's values, business, and employees. Our corporate office has been able to achieve the same. The main features that were kept in mind while designing the office were the approach to this location, openness, transparency and comfort.”
This is a brief that architects, Roopak and Matisha Kothari adhered to while designing the Radico Khaitan office. “We have tried to give it a modern and open look which is vibrant and showcases the line of business that the company is into. Also, the client brief showed that there are a lot of international delegates who visit the office. So we have paid special attention to the meeting and sitting rooms imparting them with an “international feel” by using a lot of steel and glass,” said Roopak.
However, the most notable aspect of the Radico Khaitan office is the top floor, which houses offices of the chairman and his son and managing director Abhishek Khaitan. The whole floor has been designed like a lounge that is straight out of a trendy coffee table book, with a chic reception area that has a wood and steel counter, a uniquely designed glass table and black leather seating options.
Further down the reception is a meeting room that looks more like an upmarket drawing room with white leather sofas, a bar and a painting by Paresh Maity. The conference room next door is state-of-the-art with black leather chairs.
The chairman’s office is a delight for the eyes. It overlooks fountains through glass doors and has a modern working area with a purple chair, a seating area in brown and green walls offset by an M.F. Husain painting.. Says Abhishek Khaitan: “Pastel colours have been used in the top floor imparting a relaxing feel to the office., whereas on the other floors, a lot of vibrant colours and imagery have been used in sync with our brands. Glass and steel has been used to give the office an open look. The use of marble in the staircase and the passages shows the vastness of the space, while mirrors on the walls make it look spacious. Its campus-style and home-like qualities are a part of its mission to attract and retain highly qualified and motivated employees.”