They don’t look tomboyish. Neither are they fond of bikes. And all of these pretty, young women share a passion for whisky. Move over cosmos margaritas, and daiquiris. Colourful drinks with an umbrella jutting out from the glass are passé as whisky becomes the new ‘it’ drink for ladies in the town.
We recently saw whisky lovers, all women, launch the capital’s first women’s whisky club, Spirit of Nero, at Le Meridian. The club aims at engaging whisky enthusiasts into lifestyle whisky experience such as appreciation evenings and whisky tours. Sandeep Arora, director, Spiritual Luxury Living that has crafted the products for the club members, says, "There has been a certain positioning in the mind of people that whisky is a men’s drink. But it’s changing now. Women across the world are looking for a drink that’s more complex and classy.
There are a large number of women who not only drink but also create and market whisky." Arora frequently sees women graduate from ‘I don’t drink whisky’ reactions to ‘I have converted’ smiles." "Young, globe trotting women in the city are now drawn towards single malt whiskies, one of the finest style and luxury statement in the world," he says. It’s also the access to the finest whiskies in the world, exposure to new brands and the growing opportunities to socialise and drink that’s popularised the drink among women. And it’s not a taboo anymore for a young woman to drink in front of her family.
Ambica Ranger, 32, who heads the retail division of a luxury brand says, "Why should only men drink whisky? It’s a much more classier drink than those sugary cocktails. And my body handles it much better than other spirits. Switching over to a drink that has a heritage of nearly 700 years has been experiential," says Ranger who discovered whisky some two years back. It’s not surprising to see a group of young women walk into a bar and order whisky. Raj Kumar, assistant manager, F&B, Hyatt says, "The perception that whisky is for hard core drinkers is changing. Women have graduated to whisky as their palates have matured. Women now look for a classier experience. Whisky, with its history, and mild smoky flavour meets their need." So, girls, raise your glass and whisk up some fun!
* Whisky is the most popular alcohol in India. Whisky consumption is around 131 million cases in India per year. (One case has 12 bottles).
* A whisky can be called a Scotch whisky only when it has matured for a minimum of 3 years in oak casks.
* The Irish and the Scotts debate over who made the whisky first. It is believed that the Irish distilled the whisky first whereas the Scott marketed it aggressively around the world.
* There are more than 3,000 types of Single Malt Whisky.
* Single Malt Whisky is made in a single distillery from a single grain. It’s only made with malted barley.
* When stored properly, a bottle of whisky can last for 100 years.
* After opening, a bottle of whisky can last for 8-10 years.
* Whisky has a higher calorie count than wine. (30 ml of whisky contains about 100 calories whereas 30 ml of wine would have some 55 calories.) So, if you are watching your weight, drink wisely.
* Research says that whisky can help fight cancer. But it should not be treated as a cure.