Information Technology major Wipro has started experiencing easing of pricing pressure and is currently "holding on to its price levels", a top official said in Kolkata on Tuesday.
"Discussions (with clients) are now moving away from further price discounts," Sambuddha Deb, executive vice president and chief global delivery officer of the company, told reporters on the sidelines of a seminar in Kolkata.
He said markets are "becoming better" but big new deals are yet to come.
Deb said most of the businesses that the company is now getting are coming from existing clientele.
"People who had deferred their spending, are now with improvement in general surroundings, releasing budgets," Deb said. He further said Wipro's share of businesses that come from existing clients, which was about 90 percent, have gone up in recent times.
The momentum has been strong over the past two quarters, said Deb.